AI-Powered Tools, Deepfakes Pose Challenge Of Misinformation Before Internet Users

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Artificial intelligence, deepfakes and social media…  little understood by laypersons, the combo of three poses a mystifying hurdle for tens of millions of Internet customers caught within the on a regular basis battle of attempting to filter the actual from the pretend.

The battle in opposition to misinformation was all the time difficult and has change into far more so since developments in AI-powered instruments have made detecting deepfakes on a number of social media platforms harder. The unintended means of AI to create pretend information – quicker than stopping it – has worrying penalties.

“In India’s fast-changing information ecosystem, deepfakes have emerged as a new frontier of disinformation, making it difficult for people to distinguish between false and truthful info,” Syed Nazakat, founder and CEO of DataLEADS, a digital media group constructing info literacy and infodemic administration initiatives, instructed PTI.   India is already preventing a flood of misinformation in several Indic languages. This will worsen with totally different AI bots and instruments driving deepfakes over the Internet.

“The next generation of AI models, called Generative AI — for example, Dall-e, ChatGPT, Meta’s Make-A-Video etc — do not need a source to transform. Instead, they can generate an image, text or video based on prompts. These are still in the early stages of development, but one can see the potential to cause harm as we would not have any original content to use as evidence,” added Azahar Machwe, who labored as an enterprise architect for AI at British Telecom.


Deepfakes are images and movies that realistically substitute one particular person’s face with one other. Many AI instruments can be found to Internet customers on their smartphones for nearly free.  In its easiest kind, AI will be defined as utilizing computer systems to do issues that in any other case require human intelligence. A notable instance will be the continuing competitors between Microsoft’s ChatGPT and Google’s BARD.

While each AI instruments automate the creation of human-level writing, the distinction is that BARD makes use of Google’s Language Model for Dialogue Applications (LaMDA) and might supply responses primarily based on real-time and present analysis pulled from the web. ChatGPT makes use of its Generative Pre-training Transformer 3 (GPT-3) mannequin, which is skilled on informati on earlier than late 2021.



Two artificial movies and a digitally altered screenshot of a Hindi newspaper report shared final week on social media platforms, together with Twitter and Facebook, highlighted the unintended penalties of AI instruments in creating altered images and doctored movies with deceptive or false claims.

Synthetic video is any video generated with AI with out cameras, actors, and different bodily components.

A video of Microsoft co-founder Bill Gates being cornered by a journalist in an interview was shared as actual and later discovered to be edited. A digitally altered video of US President Joe Biden calling for a nationwide draft (obligatory enrolment of people into the armed forces) to combat the conflict in Ukraine was shared as genuine. In one other occasion, an edited picture to make it appear to be a Hindi newspaper report was circulated extensively to unfold misinformation about migrant staff in Tamil Nadu.

All three situations – the 2 artificial movies and the digitally altered screenshot of a Hindi newspaper report – had been shared on social media platforms by 1000’s of Internet customers who thought they had been actual.

The points escalated into tales on social media and mainstream media shops, highlighting the unintended penalties of AI instruments in creating altered images and doctored movies with deceptive or false claims.

PTI’s Fact Check group regarded into the three claims and debunked them as ‘deepfakes’ and ’digitally edited’ utilizing AI-powered instruments available over the Internet.

AI AND FAKE NEWS A couple of years again, the introduction of AI in journalism raised hopes of a revolutionary upheaval of the trade and era and distribution of reports. It was additionally seen as an efficient method to curb the unfold of pretend information and misinformation. “A weakness of deepfakes has been that they require some original content to work with. For example, the Bill Gates video overlaid the original audio with the fake one. These videos are relatively easier to debunk if the original can be identified, but this takes time and the ability to search for the original content,” Azahar instructed PTI.

He believes deepfakes shared not too long ago on social media are straightforward to trace however was additionally involved that debunking such artificial movies can be difficult within the coming days.

“Transforming the original video can lead to defects (e.g. lighting/shadow mismatch) which AI-models can be trained to detect. These resultant videos are often of lower quality to hide these defects from algorithms (and humans),” he defined.

According to him, pretend information floats in lots of types and deepfakes are created by very primary AI-powered instruments as of late. These movies are comparatively straightforward to debunk.


“But there cannot be 100 per cent accuracy. Intel’s version, for example, promises 96 per cent accuracy, which means 4 out of 100 will still get through,” he added.

ROAD AHEAD Most social media platforms declare to scale back the unfold of misinformation on the supply by constructing pretend information detection algorithms primarily based on language patterns and crowd-sourcing. This ensures that misinformation isn’t allowed to unfold fairly than detected after the actual fact and eradicating it.

While examples of deepfakes spotlight the potential threats of AI in producing pretend information, AI and machine studying have supplied journalism with a number of task-facilitating instruments that assist generate content material to voice-recognition transcription instruments mechanically.

“AI continues to help journalists focus their energy on developing quality content as the technology ensures timely and quick content distribution. Human-in-the-loop will be required to check the consistency and veracity of the content shared in any format – text, image, video, audio etc.,” stated Azahar.

Deepfakes ought to be clearly labelled as ‘synthetically generated’ in India, which had over 700 million smartphone customers (aged two and above) in 2021. A current Nielsen report says rural India had greater than 425 million web customers, 44 per cent greater than 295 million folks utilizing the web in city India.

“Humans tend to join the ‘echo chambers’ of those who think alike. We need the inculcation of media literacy and critical thinking curriculum in basic education to boost awareness and build a  proactive approach to help people to protect themselves from misinformation.

”We want a multi-pronged, cross-sector strategy throughout India to organize folks of all ages for at the moment’s and tomorrow’s complicated digital panorama to be vigilant of deepfakes and disinformation,” Nazakat stated.


For a big nation similar to India, the altering info panorama creates a fair larger want for info literacy abilities in all languages. He added that each academic establishment ought to prioritise info literacy for the following decade. PTI PRN MIN MIN MIN



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(This story has not been edited by News18 workers and is revealed from a syndicated information company feed)

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